NPO Japanese Food Culture Association
(U.S. IRS certified 501(c)(6))
EATUSA is acting as JFCA's representative office in Japan.
JFCA was established in Los Angeles in 2005 as a non-profit organization.
The main purpose of the JFCA is to promote and protect the correct culture of Japanese food in the U.S., as Japanese Americans, who are in the minority in the U.S., feel threatened by the rise of Chinese and Korean businesses related to Japanese food.
The establishment of this organization was supported by major Japanese food manufacturers in the U.S., as well as many companies in the transportation, telecommunications, financial, travel, and other industries.
Our company's representative was one of the founders of this organization at that time.
Ministry of Agriculture, Forestry and Fisheries (MAFF) Initiative
The Ministry of Agriculture, Forestry and Fisheries (MAFF) has set a goal of increasing export value to 2 trillion yen by 2025 and 5 trillion yen by 2030.
To achieve this goal, the first "Export Support Platform " has been established in Los Angeles.
The Japanese Food Culture Promotion Association (JFCA) has been selected as a core member of this platform, and recently signed a "Memorandum of Understanding for the Promotion and Expansion of Japanese Food" in Los Angeles.
JFCA will continue to provide professional and ongoing support to exporters in cooperation with MAFF, JETRO, consulates, and other organizations.
Future exhibitions in the U.S. organized by JFCA will be held based on this platform.
EATUSA will support these activities from the Japanese side in cooperation with JFCA.
For more information, please click here.
In December 2013, the United Nations Educational, Scientific, and Cultural Organization (UNESCO) decided at the Intergovernmental Committee for the Convention for the Safeguarding of the Intangible Cultural Heritage to register "Japanese food; traditional food culture of the Japanese people" as a UNESCO Intangible Cultural Heritage, which Japan had applied for in March 2012.
JFCA, established in 2005, has been working in the U.S. for eight years prior to this UNESCO registration in the spirit of the following.
We would like to reiterate the following.
Japanese food, which was inscribed on UNESCO's list of Intangible Cultural Heritage, is a "social practice" related to food that embodies the Japanese spirit of "respect for nature" and has the following four characteristics.
On Monday, December 4, 2023, we will celebrate the 10th anniversary of the registration of "Japanese food; traditional food culture of the Japanese people" as a UNESCO Intangible Cultural Heritage.
To commemorate the 10th anniversary, events related to Japanese food culture will be held throughout Japan.
We hope that these events will build momentum and promote activities to protect and pass on the Japanese food culture to the next generation.
End of the exhibition
CLAIR's exhibition of Japanese food products will be held in New York.
February 23-26, 2023
The Loft at Japan Village